Monthly Archives: May 2011

DENIM – Wearing In The Raw

DENIM - Wearing In The RawThe story of each wearer has been slowly recorded on each pair, from the abrasion patterns to the areas of wear. The whiskering and grease stains, the tell tale signs of what each pair has lived through. To achieve this effect naturally could take years of wearing. A pair of jeans that are completely personal to you and tell a very special story…

Crafted

Raw jeans are crafted from unwashed denim straight off the mill. Usually finished Indigo dyed it is how the majority of all denims start. Raw denim has increased in popularity recently and Its In Your Jeans stocks a range of raw denim jeans from brands such as Lee 101, Nudie, Edwin and Made and Crafted Levis.

The dyeing process used for raw denim was initially taken from an indigo plant. Indigo’s properties are a good match for denim. Strong colourfastness to water and light and a continual fading combined with its inability to penetrate through fibers completely make it the perfect dye.

This allows the blue colour in jeans to always look irregular and individual. Pre-1920’s jeans were generally dyed with natural indigo and were the start of vintage jeans. The majority of indigo used today is synthetically made. Natural indigo has a slightly red cast.

Raw Denim - Made and Crafted LevisDeveloped

It is from this initial dying process that a new pair of raw jeans is born. When first bought raw denim is often stiff and plain blue in colour. The denim has never been washed or softened and so needs “wearing in” by literally wearing the jeans. After wearing for a few days the jeans will start to soften and actually shape to your body.

Over time your jeans will start to fully bed in. You will notice wear and fading naturally occurs in the places where you move or keep things in your pockets. For example whiskering will occur at the top of the legs and behind the knee. Abrasions may start to show on the front of the knees if you kneel down a lot, or on the back pocket where you keep your wallet!

Your mum won’t like this but try to avoid washing your jeans!  This will allow you to get the best natural wear! Obviously if you spill something on your jeans you can wash them. However, did you know you can kill the bacteria on your denim buy putting them in the freezer for a few days?! Not only will this freshen your jeans up but it will also help maintain their colour and shape! The more you wear your jeans the better they will become as they will “wear in” gradually, becoming completely individual to you!

Aged

The process of wearing in denim takes a great deal of patience. It is true that a worn in pair of raw jeans look truly beautiful but some people will still prefer the feel and convenience of a pre washed jean.

A lot of blood, sweat and tears have gone into discovering techniques that speed up denim ageing and wear processes. These techniques produce a naturally vintage look so people can get that worn in feel straight away. Below are some of the more common wear patterns and the way in which they are re-created in washed jeans.

Whiskering - Nudie Jeans Co.Whiskering – Becoming One

Whiskering is usually the first thing you will notice when wearing in raw denim. It develops through movement, where natural folds in the denim occur

In washed jeans whiskering is a forged fading of the ridges in the crotch area and back of the knees that gives the appearance of aged denim. Often whiskering on washed jeans is more exaggerated than the natural wearing of raw denim. This trend was originally created by hip hop designers who wanted to see if they could get the masses wearing jeans that focused the attention on the crotch. When you look around at what people are wearing today, you’ll find they’ve nearly succeeded!

Abrasions - Natural Selection JeansAbrasions – Abuse Through Love

The term “abrasions “can refer to many different things from small fading to frays and rips. When wearing in raw jeans you will see abrasions developing around the pockets where you put your hands in and out, as well as where you actually keep things in your pockets. The knees will also show abrasion wear if you kneel down a lot and from the movement of your legs. The abrasions in raw jeans will continually change and increase as your jeans wear in and age. The speed of this process depends on the abuse you inflict on your jeans.

In washed jeans this part of the process makes the garments look worn and aged by scraping or rubbing the surface of the fabric causing abrasions. Some abrasions may be small rubs but they can also be large frays or even ripped areas. Abrasions are made to mimic the effect of hard work and age on the jeans. Many brands now offer a variety of wear patterns made to simulate varying ages of denim, from one to ten year washes and so on.

Stone Washed - Replay JeansStone or Enzyme Washing – Through Thick and Thin

This process removes colour and adds contrast to the denim using stones. The fabric and stones are rotated together for a set period of time washing the denim. The washing time dictates the final colour of the fabric. The longer the denim and stones are rotated together the lighter the colour becomes and more contrast is achieved. The denim is then rinsed, softened and tumble dried. For example, the Japanese company ‘Edwin’ uses this finishing technique.

Enzyme washing is a process considered more efficient and a more environmentally sound way to stone wash jeans. Rather than using pumice stones, organic enzymes are used to eat away at the indigo. Jeans finished using enzymes tend to be stronger than those broken down by traditional stone washing, as the fabric is not subjected to the same level of abuse.

In raw denim the effect created by stone washing comes with years of wearing. The natural fading and softening of the denim is earned through time and develops over years of dedicated wear.

It takes time and effort but the look of continually changing denim will tell the story of you and your jeans, worn through thick and thin; sadness and joy…

…A life portrayed in denim

www.itsinyourjeans.co.uk

Summer Style for Ladies – Its In Your Jeans

Summer Style for Ladies - Its In Your JeansIt’s In Your Jeans Summer Essentials Guide.

Did you wake up this morning and look out the window, see the sunny weather and think, ‘oh dear I don’t have anything to wear? No different to the rest of the people in England then.

Most of us probably presumed that we wouldn’t have any nice weather until at least July and the rest would use the excuse of ‘I didn’t have time’ This is where Its In Your Jeans comes straight to the rescue with our brand new Summer Stock which is arriving daily and being put straight on the shop floor and on the website so you can quickly and easily order your on – trend summer outfit.

Summer Style - Ladieswear at Its In Your JeansChinos are the perfect trousers to serve for all purposes, from the park to an evening meal. We absolutely love the new Replay Chinos in Beige, and for those who like to embrace the colour Replay Chinos in Cerise would be perfect for you! Roll them up and team with a pair of Toms and a True Religion Shirt and you have a well-styled, effortless outfit.

Summer Style for Ladies - Its In Your JeansIf your going to chill out at the beach then the Replay Floral Playsuit is perfect for you. Its floral print is on trend this summer and the thin straps ensure that you won’t be getting big tan lines! Replay has played a huge part in the fashion circuit since 1978 and has perfected looks for a fashion conscious trend – setter.

Summer Style for Ladies - Its In Your JeansGetting the perfect jeans for the summer sun is critical. The Hudson Collin Reckford Skinny gives you the light summer wash and the ideal comfort for those lazy days in the sun. If you are looking for a baggy pair for an afternoon in the beer garden, the Replay cropped joggers will serve for the occasion, match up with a pair of Supertrash Sandals and a replay shirt.

Summer Style for Ladies - Its In Your JeansIf you want to follow the celebs across the globe then, Wildfox is the solution for you. For those of you who haven’t heard about Wildfox Couture, friends Emily and Kimberly created it. Their designs are based on American Vintage knitwear, inspired by their childhood dreams, books, dreams, fairies and friendship. Teaming a tee such as the Royal Heart Cake with a pair of Replay Rogelyn jeans will give you an instant celebrity look.

Summer Style for Ladies - Its In Your JeansWhen the weather is a little cooler than usual, you can count on us to have plenty of coats in stock! Barbour is big in the fashion scene right now and we pride ourselves on supplying a wide range of the Barbour stock. A summer favourite this year has been the Barbour International Rainbow, in varying colour’s, from white to bright yellow, to the classic red. Barbour will definitely be the thing to wear during festival season once again! A timeless classic.

Maxi dresses gleam instant glam and with Supertrash and Jolaby, there is bound to be the ideal one for you. Sunglasses, a big handbag and some chunky bangles and a pair of Supertrash heels will be perfect for this summer!

So if you did wake up this morning and had no idea what to wear, Its In Your Jeans has the perfect solution for a perfect summer!

Its In Your Jeans

Scotch and Soda – Perfect Summer

Scotch and Soda - Amsterdam Couture Scotch and Soda have been expanding their operations since 1985 with a philosophy of creativity and individuality as their keys to success. Scotch and Soda continually seeks out the latest fashion trends worldwide literally, on the annual company outing around the world. Within their unmistakable style that could be described as Vintage, Varsity or Fusion, the Scotch and Soda trend is built on a modern way of living crafted from the finest materials.

Scotch and Soda does not believe in target groups and puts a great effort into making clothes that fit and please every individual customer. They only make products they consider attractive, high quality, contemporary, genuine and affordable. Scotch and Soda want people to love their clothes and have fun wearing them.

Layer up in lightweight tees for a fresh and breezy look and you will enjoy the summer even more. The mood is very relaxed yet refined in soft textures Scotch offer a range of shades from white to off white to ecru.

Scotch and SodaCombine a Blue Series shirt with the Dropped Crotch Chinos or mix it up with the Cote D’Azur Tee or Double Layer Polo with a pair of Brewer jeans for that easy going city summer look!

Scotch and Soda

When the sun moves on and the evening comes nothing says smart casual like the new Bonded shirt sat under a lightweight quilt jacket. Perfect with a pair of raw Dean jeans!

Scotch and SodaThe Scotch brand DNA, old school with a spicy twist and love for detailing, is recognizable in each garment. Influences from all over the world are taken to achieve a diverse look which is characteristic for their collections. To Scotch, variety is the spice of life.

 Enjoy the new collection for Summer at

www.itsinyourjeans.co.uk­­