The two London based Swedes behind The Saturday Group, The Global Fashion Business and Industrie magazine Jens Grede and Erik Torstensson founded Frame Denim in 2012. Grede and Torstensson wanted to create the perfect pair of jeans by bringing together the quality and heritage of denim manufacturing in Los Angeles with the influence of a London style, cut and fit.


The company Frame is based in California, with responsibilities split between the two offices in West Hollywood and Shoreditch. Frame Denim is produced in Los Angeles, USA by an all-star line up. From design, to wash houses and cut & sew, the best people in their field have all come up together to make an unrivalled product in quality and price.


The Le Skinny De Jeanne collection shown here is super skinny stretch denim designed with a specialized technology to lift and sculpt to give the most flattering comfortable fit moulding to your figure! These jeans are destined to become a wardrobe favourite.

Frame-Denim-1-2 Frame-Denim-1-3 Frame-Denim-1-5 Frame-Denim-2-2 Frame-Denim-2-3 Frame-Denim-2-4

Jens Grede and Erik Torstensson

Grede and Torstensson are the co-founders of the Saturday group, a multi-media fashion-marketing agency along side this the two London based Swedes also oversee 12 separate companies describing themselves serious at multitasking.

They launched frame in 2012, producing and distributing entirely from Los Angeles.

The duo have also published a biannual glossy print magazine-aptly called Industrie-that riffs on the navel-gazing tendencies of the fashion industry. In June 2013 the duo then collaborated with model Karlie Kloss, a friend, to launch a line of jeans for taller women. Torstensson himself shot a series of black and white photos of her wearing them.



Men’s Winter Sweaters

It’s that time of year again when we need to start looking at warmer tops. What better way to keep warm through the cold season than with a winter knit. Here at It’s in your Jeans we have a great selection of beautifully crafted winter knits from some of the best in the business.

Take the Barbour Castor Fair Isle Crew. Crafted from 100% Lambs wool this soft yet durable knit features the classic Fair Isle pattern throughout, finished in a very Autumnal Navy mix colour way.

Barbour Fair Isle Crew

Barbour Fair Isle Crew

If you fancy something a little more technical then look no further than the Barbour Throttle Crew from their International range, or the Victorinox Maverlck Zip Mock.

The Barbour Throttle Crew is a cotton crew-neck sweater with a slimline fit. The Throttle features a stealthy black rubber logo badge on the sleeve and ribbed side panels. Inspired by motorcycling, the Throttle is a warm but compact jumper that layers up perfectly with denim shirts.

Barbour Throttle Crew

Barbour Throttle Crew

The Victorinox Maverlck Zip is crafted from a cotton and nylon mix. The Maveri zip is a smart and stylish jumper for those autumn nights when it begins to get a bit cooler matching perfectly with a variety of outfits you would want to wear! The maverlck zip features a half zip placket to the front, ribbed collar and nylon patches to the shoulders and elbows. Finished with a small signature logo to the arm and grey interior to the collar and cuffs.

Victorinox Maverlck

Victorinox Maverlck

If your looking for something a little thicker look no further than the Hans sweaters from Elvine. Crafted from a warm wool blend the Hans comes in two winter colourways: Red Melange or Navy Grey. The Elvine Hans is perfect for those winter months. This heavy wool knit features long sleeves with ribbed cuffs, thick crew neck and a small tab logo to the side of the knit. This sophisticated gradual knit jumper guarantees to offer you extra warmth for those bitter cold months and provide the upmost comfort to your day. A great casual piece for the chilly weekends!

Elvine Hans Red Melange

Elvine Hans Red Melange

Elvine Hans Navy Grey

Elvine Hans Navy Grey

For something a little different, Made and Crafted Levis have a couple of great pieces. The Waffle Crew is a beautifully soft cashmere blend knitted sweater perfect for the upcoming winter months. Finished in a regular fit the Waffle features long sleeves and is finished in a Rosewood colourway: Maroon and Dark Navy. Alternatively, why not try the new Gradual Crew. The Gradual Crew is a wool blend knitted sweater finished in a graduated Dragonfly colourway.

Made and Crafted Levis Waffle Crew

Made and Crafted Levis Waffle Crew

Made and Crafted Levis Gradual Crew

Made and Crafted Levis Gradual Crew

Finally we finish on the classic thin knits. We love the new Mill Crew sweaters from Woolrich. These slim fit sweaters are constructed in super Geelong lambs wool from the town of Geelong in Australia. Super Geelong yarn is carded and then spun to trap air inside the yarn giving it more bulk with a lighter weight feel. The sweaters are finished with a crew neck, long sleeves and the final result is a soft and light wool sweater, a great smarter option for those cool winter nights. Available in Turquoise of Grey!

Woolrich Mill Sweat Turquoise

Woolrich Mill Sweat Turquoise

Woolrich Mill Sweat Grey

Woolrich Mill Sweat Grey






Women’s Autumn Layers

Autumn is here and winter is drawing in, the cold bitter weather is approaching us and here at Its In Your Jeans, we have the perfect knits and layers to keep you warm and cozy for this season!

We start off with a mixture of soft knits and oversized sweaters. Take a look at our Barbour knitwear available in softer colours that are a little subtler for every day walks to the park or a stroll through town for a light bite. We have the Kellas a traditional chunky cable knit and also the Danby that is 100% super soft lambs wool jumper.



If you want to add an extra layer to any of our knitwear and sweaters then take a look at our choices of shirts from Barbour here we have a few that would be suited for any occasion you wish to go to! The Carnie shirt, which is a casual yet colourful piece, the Redmire that we think is perfect for those autumn months and also our Brompton shirt for a smarter appearance.


If you want to be a little braver and add a bit of colour to those dull, miserable days then try our Wildfox sweaters, here we have a variety of styles your every day oversized sweaters and also our smarter v-necks.



Finish any of these layers with our wide selection of winter coats and blazers, that we will be looking at a little closer next week!

EDWIN AW13 | It’s in your Jeans

Edwin Jeans from It's in your Jeans                          Edwin T-Shirts from It's in your Jeans                          Edwin Jeans from It's in your Jeans


Quality Denim by Edwin

The first pair of Edwin jeans were crafted in 1961 by Mr. Tsunemi in Japan. By utilising the letters in denim and reversing the M to create a W, he created the brand name ‘Edwin’. Still to this day Edwin Jeans is an authentic denim brand priding itself on innovation and craftsmanship.

Utilising exclusive fabrics, fabrication, hand wash processes and continual progression Edwin Jeans continue to manufacture denims which influence every denim company in the world.

Edwin Jeans from It's in your Jeans

Edwin Jeans from It's in your Jeans

Big Summer Sale Now On – Check out our Summer Womenswear!

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Its in your Jeans

Big Summer Sale Now On – Check out our Summer Menswear!

Summer Sale Now On!

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Its in your Jeans

Men’s Summer Sale Special

Mens Summer Sale


With summer in full flow we’ve decided to give everyone a Special treat and introduced the Men’s Summer Sale! All summer menswear now 50% Off! (new products excluded).

To help you out we’ve listed a few of our favourites deals in this blog!

3 Layer Eskimo Classic, Navy

This 3 Layer Eskimo Parka by Woolrich is part of the new spring/summer collection. The Woolrich outerwear is designed by weight and function to meet the various needs for different seasons and climates. This early spring late summer garment is constructed with a cotton/nylon blend that repels water but breathes for multi-season use. The 3 Layer Eskimo Parka features two front flap pockets with stud closure and a hidden zip and studded closure to the front. The 3 Layer Eskimo Parka also features adjustable cuff straps and a hood with drawstring and buttoned detail. Finished in a dark navy wash this technical jacket is perfect for summer nights when the sun is just going down.

100% Cotton
Two front pockets
Hidden zip and stud closure to the front
Hood with drawstring detail
Adjustable cuffs
Machine Wash 30

Bonded Check Stripe Blazer, Denim

The cotton linen blazer by Scotch and Soda is part of the new spring/summer collection. When the temperature rises, choose this cotton linen blazer with printed lining perfect for stylish weekends and those summer nights. The lightweight blazer is all about detail and features two front pockets, printed lining of a blue and white check, orange and white flower to the collar and a little patch to the left sleeve. Finished in a light blue shimmer wash this is a great smart garment for this season!

60% Cotton/40% Polyester
Two buttoned closure
Two front pockets
Buttoned detail
Printed lining
Patch logo
Flower to the collar
Relaxed Summer Blazer, Dessin C

The relaxed summer city blazer by Scotch and Soda is part of the new spring/summer collection. Go for a dandyish entrance with this two buttoned piece perfect for stylish weekends and those summer nights. The lightweight blazer features two front pockets, contrast coloured buttoned detail to the cuffs and a single chest pocket with a detachable coloured pochet for a preppy look. Finished in a pale blue wash, a great piece for this season!

77% Cotton/23% Linen
Two buttoned closure
Two front pockets
Buttoned detail
Single chest pocket
Detachable pochet
Machine Wash 30

Shuttle, Rockets Indigo

Levi’s Made and Crafted introduce new for this season the Shuttle Rockets jean that is part of the new spring/summer collection. The Levi’s Made and Crafted jean is constructed from Japanese selvedge denim. The denim has wool blending nepps woven into the weft which peeks through the outside of the denim creating a texture and colour to your blends for a truly unique look especially against the background of deep indigo blue. The shuttle features a classic rise, five-pocket detail; zip fly with button closure and a slightly tapered finish with a roll up cuff to show the red selvedge finish. Like most Levi’s jeans this fabric continues to look better with age, as the nepps become more and more apparent with wearing and washing.

Fit: Straight
Front Rise: 11.5”
Back Rise: 15.5”
Leg Opening: 14”
(Measurements based on a 34 waist jean)
Style: Shuttle Rockets
Wool blending nepps
Classic Rise
Five-Pocket Detail
Zip Fly
Red selvedge
Machine Wash 30

Selvedge Washington Wash, Indigo

The Money Selvedge Washington jean is part of the new spring/summer collection. The 13oz straight fit jean is a great style for this season and a perfect shade to wear as an everyday jean or can be smartened up for those summer nights. The selvedge jeans feature the classic five-pocket detail with the King Ape print to the rear pocket and Money embroidered into the coin pocket. Also featuring debossed Money sig at ticket pocket, American dollar bill sealed under back pocket and finished with the classic stitching.

100% Cotton
Fit: Straight
Front Rise: 11.5”
Back Rise: 14.5”
Leg Opening: 18”
(Measurements based on a 32 waist jean)
Style: Selvedge Washington Wash
Classic five-pocket detail
King Ape print
Copper rivets
Branded button fly
American dollar bill
Money embroidered into the coin pocket
Machine Wash 30

Lonpiz Tapered, 14Oz Red Selvage

These classic tapered jeans from Replay are part of the autumn/winter collection and have been constructed with 14oz red selvedge denim. Characterized by the clean finished edge selvedge denim is typically woven on vintage short looms. These jeans are presented to you dry so that over time they will age perfectly to your body. The jean features the classic five-pocket detail with a white selvedge tip to the coin pocket. Also features buttoned fly, belt loops, and a leather badge logo and finished with a tapered cut. To obtain the best results try to wear your jeans as long as possible before your first wash.

Fit: Tapered
Front Rise: 11”
Back Rise: 15”
Leg Opening: 16”
(Measurements based on a 32 waist jean)
Style: Lonpiz
Style Code: MA922 372 007
14oz red selvedge denim
Five-pocket detail
White selvedge tip
Buttoned fly
Belt loops
Leather patch logo
Machine Wash 30

Organic Melange Sweat, Khaki

The Organic Melange Sweat from Nudie is a soft, supple, unbrushed fleece with an uneven streakiness that looks a bit like a blurred, very closely written text.

Contrast ribs in anthracite
Flatlocks cover all seams
100% organic cotton
Regular/loose fit
Finished in Khaki

Alwin Hoodie, Black

The Alwin Hoodie is a jersey hoody with added peak from Barbour. The Alwin features detailing to hood and a contrast cord drawstring.

Barbour Heritage Collection
100% Cotton
Side pockets
Drawsting at hood
Peaked hood
Barbour International embroidery at sleeve

Delmar Striped Raglan Crew, Charcoal

Wolsey introduces Delmar, the new slim fit knit sweater that is part of the spring/summer collection. A Simplistic shape reworked to give a contemporary take on a lightweight knit. Made in luxurious linen this vintage-inspired knit features a ‘inside out ‘seam finish, roll end sleeves and neckline. Finished in a charcoal and anthracite wash this knit will look great on those summer nights with chinos or jeans for this season and many more to come!

100% Linen
Inside out seam
Roll end sleeves
Crew neck
Striped detail
Hand Wash

Vegas Polo, Sport Red

This Luke 1977 men’s Vegas mixed fabric polo is part of the new spring/summer collection. The Luke menswear fashion collections are always created for every social need, equally at home, in the city bar scene, on the terraces or relaxed in your local pub. The Luke polo features a concealed placket with new contrast Luke detailed buttons and a small lion crest patch logo on shoulder insert. This 100% cotton polo also features a Gingham check collar and a cotton jersey insert with a stash pocket. Finished in a sport red wash this polo is a perfect summer statement piece!

100% Cotton
Concealed placket
Contrast Luke detailed buttons
Shoulder Insert
Lion crest patch
Gingham Check Collar
Stash Pocket
Cotton Jersey Insert

Regular Tee, Zig Zag Orange Rust

This Made and Crafted Levis Regular Tee is part of the new spring/summer collection. This Levis garment is a great piece to add a bit of colour to your wardrobe with its unique look. You will not have a dull moment with this regular fit tee which, features 100% cotton, short sleeves and a crew neck. Finished with multiple shades of burnt oranges in a zigzag pattern throughout the tee. A perfect lightweight statement summer piece to match plenty of different outfits!

100% Cotton
Short Sleeves
Crew Neck
Regular Fit
ZigZag Pattern
Machine Wash 30

Rod Cochran Tee, Navy

This Replay Boxing theme printed t-shirt is part of the new autumn/winter collection. This classic short sleeved t-shirt with a soft stretch finish and ribbed trim crew neck would be ideal for a casual everyday t-shirt or even smartened up with a pair of light stylish jeans. The 100% jersey cotton enzyme wash t-shirt features a highly inspired boxer ‘Rod Cochran’ prints to the front in a contrast colour. Also features a small Replay logo print in a contrast colour to the back of the neckline.

100% Cotton
Style Code: M3218 000 20660B
Short Sleeves
Crew Neck
Rod Cochran Print
Replay logo print
Machine Wash 30